Female Influencers Spring 2018: Heather Robitzer

Heather Robitzer says that her family’s first passion has always been travel. But as they visited different places, both stateside and abroad, she says, “I often felt that there were similar lines and designers represented in the boutiques we found.” She knew there had to be different designers out there, so she began her quest to find interesting and emerging designers who weren’t well known.

She found what she was looking for, and with the support of her family, she opened No. 109 to bring unique clothes and accessories to Kennett Square. The shop is celebrating its third year of offering customers “beautifully edited fashion.” Although it’s difficult for a small brick-and-mortar shop to compete with online retailers, Robitzer works hard to keep the “special” in her specialty boutique. It’s important to her to keep No. 109 personal and welcoming. “It’s something the internet just can’t do!” she says.

Robitzer’s family—her “handsome husband, amazing twin daughters, and two restless dogs”—are her greatest source of joy. While she was excited to open her small business, she was fearful that the time and energy she would need to devote to the shop would upset these relationships. But she followed her own advice by facing the fear and following her gut, and she’s grateful for what she’s learned and the people she’s met along the way.

Robitzer wants to help women feel beautiful. It brings a smile to her face when she thinks of all the amazing women in Kennett Square that she’s had the pleasure to meet—from moms to teachers, doctors, fellow small business owners, and more. “I love how uniquely individual we are and I think it’s exciting to look that way, too,” she says.